Tribe Talk #10

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Nars held an immersive experience that made visitors ‘blush’ at Old Truman Brewery

Last week East London saw an interactive experience described as a ‘sensorial playground’ from Nars pop up in the Old Truman Brewery. It was a three-day pop-up that was celebrating 20 years of its iconic blusher ‘Orgasm’.

Complete with five interactive rooms that were each dedicated to one of the five senses: including perfumed clouds of smoke, a latex balloon room and a merry go round photobooth.

Designed to make attendees feel happy, and a little bit turned on.

FMCG / Alcohol

PG Tips to host dairy-free afternoon tea events across UK

To help promote their ‘perfect with dairy-free’ tea variant, PG Tips are popping up in London, Liverpool and Bristol with the ‘afternoon free’ experience. Consumers will be given a completely dairy-free afternoon tea, with sandwiches, cakes, scones, and a bottomless teapot. Pop to Saucer & Spritz in London from 23rd-24th May and simply say “can I have the afternoon free?” upon arrival.

Krispy Kreme bring a sweet speakeasy to London

The doughnut giant are creating an American themed speakeasy on Great Portland Street, in a nod to their heritage from the States. With Motown music and old-school diner favourites such as Krispy Kreme Ice Kreme and Cherry Kreme milkshakes. Grab a piece of the action on 23rd – 24th May, tickets cost £5 and all proceeds go to Teenage Cancer Trust, click the link for tickets!

Luxury / Fashion / Beauty

Dior open Backstage Beauty Pop Up in LA

To help promote the launch of their Backstage line, Dior Beauty created a temporary boutique on Rodeo Drive. Complete with complimentary makeup application classes, 360 degree runway cameras that filmed attendees and sent straight to their smartphones. The pop up featured: foundation, primer, an eye pallete and a glow pallete from the collection that launches in June.

Crocs open interactive concept store in Shoreditch

The shoe brand well known for their classic clog style have developed the ‘Crocs out the Box’ concept store that is open from now until 30th July. Consumers will be able to purchase the clog in six colours and unleash their imagination with 3D printing limited-edition Jibbitz charms. Pop to Boxpark Shoreditch to get yourself a pair.

Entertainment / Technology

Airbnb partner with Spice Girls

Ahead of their World Tour, the Spice Girls have partnered up with Airbnb to give some lucky fans the chance to spend a night in their tour bus. Don’t be fooled, it isn’t their new tour bus but actually the one they used in 1997. You can rent the bus for 48 hours and experience a day in the life of a Spice Girl (complete with zebra carpeting). Bookings opened on 22nd May so zigazig ah over to the Airbnb website to book!

Men in Black give fans the chance to stay in their International Headquarters

With the upcoming fourth installment of the Men in Black series, Booking.com are offering fans the opportunity to spend a night in the International Headquarters from the film. Complete with props and decorations from the film, travellers will have the complete MIB experience with twists and turns, and of course, extra-terrestrials. Bookings can be made directly through the Booking.com website.

Amazon creates secret bookshop for the debut of Good Omens

To help with the debut launch of Amazon’s Original series Good Omens, they have created a secret bookshop in London. An immersive experience and exhibition that will be open to the public at 19 Greek Street, disguised as a Soho bookshop. Fans will get to explore set replicas and take on an escape room challenge. Catch it on 1st and 2nd June and grab tickets for the escape room here.

Deliveroo create a food festival complete with a hidden diner and tuk tuk rides. They are holding 5 festivals around the UK with live music, food and some hidden doorways – who knows where they could lead to. See it in Bristol, Leeds, Liverpool, London and Manchester between 15th June and 24th August.

Tribe Talk #9

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Bombay Sapphire and Be At One come together to encourage kindness in the Capital

Earlier this month, Londoners were given the chance to step into a bright blue telephone box and broadcast a compliment through the giant headphones, in exchange for a cocktail voucher at Be At One. Celebrating four new bars opening, consumers could redeem their voucher in exchange for a blue-ticked Bombay Sapphire cocktail that includes edible blue paint flakes. “Give a compliment, get a cocktail.”

FMCG / Alcohol

Desperados no-mess house party

Desperados created the ultimate house party with no clean-up! Partnering with sustainable design studio, Gomi, the house was covered with material that allowed guests to run free and get creative with DIY paint refill stations, glow in the dark materials and balloons filled with paint, just waiting to be burst. The unique material will be recycled into speakers so that the party doesn’t have to end.

Aperol Birthday Bash

After the success of last year’s Aperol experience, it’s back this year with a twist: An Aperol lido including an Aperol waterfall! Complete with Fiat 500 hot tubs, orange slice inflatables and cocktail-glass shaped ball pit. What more could you want to cool down this summer?

Luxury / Fashion / Beauty

Tiffany breakfast pop-up

In celebration of American Mother’s Day, Tiffany curated a pop-up dining experience. “Our flagship in Beverly Hills provided the perfect opportunity to introduce the brand’s first pop-up dining experience, and its unique execution speaks to the wit and creativity of Tiffany for our clients in this important market,” Tiffany & Co. chief artistic officer Reed Krakoff told WWD in a prepared statement.

Converse x Browns pop-up

As part of their ‘Converse re-imagined’ campaign, the footwear brand has opened a pop-up in partnership with Browns, their latest collaborator. The pop-up includes stylists, music, workshops and talks with the designers.

Entertainment / Technology

Samsung’s modern masterpieces

75% of men have little or no idea how to operate the domestic appliances they have at home.

Samsung gives a humorous twist to this statistic by creating modernised versions of world-famous sculptures. Michelangelo’s David takes charge of the weekly wash while Rodin’s The Thinker is deep in thought, pondering how to operate a washing machine. Each statue took a six-strong design team two months to create and they have been installed around central London.

Spotify MEMEs its playlist in billboard campaign

Showcasing they have music for every mood, Spotify have launched a new global billboard campaign proving just how relatable they are to a young audience.

Using popular meme concepts like the ‘Me, Also Me’ format, which exposes contrastingly different versions of a person, they have used examples such as aspiring to be an early bird despite always going to bed late at night.

To promote Propercorn’s 8 flavours of popcorn, a branded cement mixer coined the ‘Propermixer’ is on tour, distributing over 150,000 samples. The vehicle is a nod to the re-purposed cement mixer brand, co-founder Cassandra Stavrou once used to coat popcorn in her mother’s kitchen.

Tribe Talk #8

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

adidas uses iOS technology to give away their newest collab with Donald Glover at Coachella

Selected festival attendees with iPhones were surprised with an ‘Airdrop’ photo of Donald Glover’s (aka Childish Gambino) new shoes he created in collaboration with adidas.

Anyone who received the photo and accepted were directed to a specific location in the festival, where they could claim their shoes.

The only catch was that they had to sign a contract to state that they would attend Childish Gambino’s set and wear the shoes all weekend.

This is extremely interesting and an innovative form of experiential that utilises existing technology in order to target the right audience.

FMCG / Alcohol

Campari launch a year of celebrations to mark the 100th birthday of The Negroni

The alcohol brand have announced that they will be hosting a series of trade initiatives, consumer activations and social campaigns to celebrate The Negroni’s 100th birthday. The campaign, named N100, will begin in June with a week-long celebration aiming to highlight how the cocktail has impacted popular culture.

Amazon Locker popped up at Coachella offering essentials for attendees to purchase

Bringing convenience and brand loyalty to the festival site, Amazon offered their locker service to attendees of Coachella. Gone were the troubles of forgotten items and essentials, festival-goers could order their items at the Coachella storefront and have them delivered straight to the festival.

Luxury / Fashion / Beauty

John Lewis to host a festival-inspired event on their Oxford Street rooftop

From 19th April – 29th September, consumers can experience a variety of complimentary activities at John Lewis Oxford Street such as: nail art; body art; festival make up; fitness classes; meditation and Filipino inspired food and drinks. With live music daily and performances from comedians, poets, magicians, dancers, drag acts and others, it is one not to miss!

Honda showcases its newest 0% emissions prototype car at Milan Design Week

The motor company brought their new E prototype car to the exhibit for attendees to revel at. Upon entry, visitors were greeted by an immersive visual and auditory experience, which represented the shift from the urban environment to a calming space. Showing off the latest tech that will help lower emissions in the future.

Entertainment / Technology

HP create interactive experiences for Coachella attendees

As part of the tech brand’s strategy to connect with millennials, they created an 11,000 sqft dome and HP Lounge at the California festival. Attendees could experience HP’s inking capabilities to create custom bandannas, toy with light designs in blackout photo booth and more.

Warner Brothers promotes Pokemon film with pop-up

WB are creating a two-storey pop-up to promote ‘Pokemon: Detective Pikachu’ in Covent Garden. On 3rd & 4th May, attendees will enter a bright yellow space to enjoy a cup of Pikachu coffee, tumeric latte or yellow bubble tea and attend a variety of workshops linked to the film. They are also offering karaoke sessions and nail art stands for all. It is all free to attend but you have to apply for tickets to the workshops.

Yakult staged a science themed AR experience at Waterloo Station to reinforce their Japanese heritage and the message that their product is backed up by scientific research. Focusing on the well-being and health impact that Yakult provide, they gave users a 30-second breathing experience to clear their minds.

Tribe Talk #7

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Jägermeister brings its JägerHaus music experience to All Points East Music Festival for the second year

The alcohol brand is popping up their ‘JägerHaus’ venue for another year at All Points East Festival in May.

They activated the same set up in 2018 and it proved extremely popular. With performances from artists such as Hot Chip and Rag’n’Bone Man amongst others, drawing crowds to the venue.

This structure has been used at 14 major music festivals since 2015 but is coming back this year with a refreshed Bauhaus vibe.

This year they have headliners such as Gruff Rhys, Gold Panda and The Vaccines. Bringing together the components that make Jägermeister such a memorable brand: music and alcohol.

FMCG / Alcohol

Lidl create dine in the dark experience

The experience titled ‘Rare by Lidl’ is popping up in Dublin at the end of April to celebrate their range of Bord Bia quality assured Irish beef. Visitors will be taken into a pitch-black dining room where they are guided to tables by staff wearing night-vision goggles. Taking away sight will heighten taste, smell and touch. At only €15 for 3 courses, it is definitely worth a visit.

Perrier-Jouet partners with Harrods for champagne terrace

Launching in April, shoppers will be able to enjoy flutes of Champagne, fresh seafood and seasonal dishes on Harrods’ terrace. The art nouveau-inspired entrance and space was designed by Brady Williams. The partnership is due to last for 3 years so be sure to make a visit for an extra special shopping trip.  

Luxury / Fashion / Beauty

YSL pop up on Route 111 for Coachella attendees

YSL Beauty has created a vintage style petrol station pop up for Coachella festival goers on Route 111. Coinciding with the launch of their newest concealer, they are showcasing a range of products with a make up vending machine, VR tech that allows users to try different lipstick shades and plenty of Instagram worthy shots.

Stylist launches fitness studio for women

Stylist Strong is the first of its kind from Stylist Magazine focusing solely on strength for the body and soul. They noticed the shift in why women attend the gym in 2019: it isn’t just about losing weight anymore. The studio is set to open at the members club The AllBright Mayfair for busy women wanting to build their physical and mental strength.

Entertainment / Technology

Fitbit takes over Protein Studios for Colour Works event

The 1 day event ran at Protein Studios in Shoreditch where attendees were given the option of attending one of four 15-minute exercise sessions. The immersive sensory experience featured a HIIT-zone and yoga cocoon amongst others, in rooms flooded in red, lilac, white and blue. The experience was promoting the launch of the new Fitbit Versa Lite smartwatch.

Elvie and Mother make a bold statement

To help fight the stigma against breastfeeding and pumping in public, Mother London created 5 giant inflatable breasts and positioned them at key points in London. They partnered with Elvie, a tech start up that focuses on women’s health who released the world’s first silent, wearable breast pump last year. The #FreeTheFeed project began in 2017 and they made a statement on Mother’s Day that definitely got the city talking.

The O2 changes its brand for Drake’s London residency. The Canadian rapper joins a special group of artists who have performed at the venue 21 times with his 7 show residency this April. Lyrics to his song ‘God’s Plan’ feature the line ‘turn the O2 into the O3’ which is exactly what the venue did.

Tribe Talk #6

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Glossier creates pop-up shop in Miami supporting LGBT+ rights

The beauty brand Glossier have created a unique pop-up shop in Miami’s fashionable area of Wynwood, renowned for its colourful murals. The perfect fit for this brand.

It is adorned with lamps, pastel pink walls, tropical plants and columns complete with the Glossier logo.

And alongside its beauty, there is a really profound reason for this shop; they are also selling a limited edition Glossier Miami keychain where all proceeds will go towards Lambda Legal, the largest legal defense organisation fighting for LGBT+ rights.

It looks good and does good, too!

FMCG / Alcohol

San Miguel bar experience at Somerset House Terrace

San Miguel brings taps, tapas and tunes to Somerset House’s Summer Series gigs and Film4 Summer Screen movie showings. It is set to become “London’s most sought after terrace bar” with five speciality beers inspired by cities all over the world. Opening on the 29th March, you won’t want to miss it!

Corona creates giant plastic wall at Ipanema Beach

Last year, Corona displayed their plastic ‘wave of waste’ in Old Street, London and this year they’ve gone one further by creating the wall on a beach itself. The plastic used in the installation was collected on Ipanema beach over three days, showcasing the issue with plastic waste increasing exponentially and effecting our beaches.

Luxury / Fashion / Beauty

LUSH x G(end)er Swap pop-up

Lush is hosting a weekend fundraiser in aid of the LGBTQ+ charity G(end)er Swap, to educate and celebrate gender non-conformity. They will be hosting a photo-booth, and pop-up retro clothes shop. Additionally, 100% of Lush’s Charity Pot hand and body lotion revenue will go to G(end)er Swap.  Pop to Lush on Oxford Street on the 29th & 30th March if you want to do good to feel good!

Nike Air Max through the ages – an exhibition

Celebrating the infamous Nike Air Max from 2002 to 2010, Nike are showcasing the most iconic and rare editions of the popular trainers. Visitors will also have the opportunity to learn about each trainer on display, as well as experience and understand the history of the shoes and the brand. Catch it in Soho from 27th-31st March!

Entertainment / Technology

Co-op pop-up at Glastonbury

Sharing a similar ethos in supporting the community and their farmers, Co-op has been chosen to be the event’s retail partner. The pop-up store will be positioned in campsites spanning the event, selling festival essentials as well as food and drink. If you were lucky enough to get tickets, pop by and see what is on offer.

If you’re looking for something fun to do in East London, try out Otherworld for an immersive, mind-bending virtual reality experience. Complete with supernatural decor, 4D experiences and plenty of bars and restaurants. It’s not your usual Saturday night.

Tribe Talk #5

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Next launches launderette activity to help shoppers find their perfect pair of jeans.

The pop-up, titled ‘Happy Go Denim’, had Next’s ‘denim experts’ on site to help consumers find a style that suits them best.

Working with Bauer Media’s Grazia to pick out favourites from the denim collection, the magazine’s editors offered shoppers style advice for each pair of jeans.

They were also given the opportunity to customise their purchase with the option of embroidery right there and then!

The activity took place in Manchester at the beginning of March.

FMCG / Alcohol

Peanut Butter cafe hits Boxpark in Shoreditch

To assist with the launch of Meridian Foods newest peanut butter variant, ‘Rich Roast’, the brand is launching a peanut butter cafe for one weekend only. From 15th – 17th March, visitors will be able to receive a free peanut butter flavoured coffee and cookie, in return for sharing content on social media. They will also receive a jar of the new flavour to take home.

Luxury / Fashion / Beauty

The Body Shop brings female empowerment to the masses

To celebrate International Women’s Day, The Body Shop launched a series of talks at the Truman Brewery on Brick Lane discussing all things equality, activism, female empowerment and self-care. Titled the ‘Celebrate She’ weekend, they put a focus on their Shea Butter range with the hashtag #CareWithShea. The event took place across the weekend after IWD on 9th & 10th March.

Vans hosts girls skate camps across the globe

Supporting their newest campaign, ‘This Is Off The Wall’ launched on the 8th March, Vans hosted a series of girls skate camp events all across the world. Celebrating the growing popularity of skateboarding along with some bad-ass females they are representing as part of the campaign.

New Balance creates pub for runners

Combining two things Brits love the most, New Balance are giving runners the opportunity to cash in miles for pints of beer. The Runaway has been set up in London for runners to celebrate their training. Miles are recorded through fitness app ‘Strava’ and converted into currency using a ‘Runaway Card’, that can be added to Apple and Google Wallet Passes. The miles are the only currency accepted at the pub.

Entertainment / Technology

The Linked Inn pops up in Shoreditch

To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.

Three set up temporary tattoo parlour

To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.

Penguin opens pop-up shop dedicated to Classics

The book publisher is opening its first ever pop-up shop later this month in Bethnal Green. They are collaborating with the National Literary Trust to allow visitors to peruse copies of literary classics and attend a series of events and workshops. Pop by from 24th-31st March to explore the 1,257 books on offer.

An interactive art experience based around sustainable food practices is popping up in Peckham. The food itself is ‘art’ and everything within the cafe is art and food related, from the crockery to the chairs. Pop to Tender Touches from 17th May – 30th June 2019 to experience the ‘art cafe’.

Tribe Talk #4

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Ikea push sustainability message with the opening of their newest store in Greenwich.

They have created two remote-controlled giant toy boats that can clear rubbish from waterways. Named the ‘Good Ship Ikea’, it directly models a bath toy the retailer sells in stores.

Partnering with Creekside Education Trust in Deptford to tackle the important issue of plastic pollution, all of the rubbish collected will be used to build a sculpture that will feature at the Greenwich store. After the activity is completed the boats will be donated to the sustainability charity Hubbub.

FMCG

Krispy Kreme create ‘Magic in the Middle’ Pop Up

Krispy Kreme is popping up with a ‘jam-packed’ doughnut experience for free in Covent Garden. Launching 5 new flavours of their new Original Filled doughnuts range, attendees will be treated to tasting one of these new flavours through a ‘lucky dip’ porthole, along with some other exciting opportunities. Catch it at 5 Great Newport Street on the 8th and 9th March.

Luxury / Beauty

Wrangler create a 1970’s style pop-up

Launching the brand’s latest collection, Wrangler are creating a 1970’s themed pop-up to showcase their heritage. It resembles a recording studio where attendees can see the new range, alongside archived pieces. It will also feature a 360 immersive experience with holograms, musicians and actors paying homage to the brand’s colourful past. It is live from now until the 24th March on Brewer Street in London.

Anya Hindmarsh uses immersive art to promote new collection

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The Weave Project was an interactive and immersive art installation in Brewer Street Car Park during the course of London Fashion Week. Artists collective Numen/For Use created The Tube, for visitors to climb through and explore the material being used in Anya Hindmarsh’s new Neeson collection. It was an innovative way to showcase the strength of the material used within the bags themselves.

Armani Box pop-up beauty shop launches in LA

Giorgio Armani have created a pop-up beauty box in Los Angeles to showcase their full range, including new launches of concealer and foundation. The shop features a virtual makeup application station and vending machine with iconic beauty products. It is open in West Hollywood until the 24th March, so catch it while you can!

Entertainment

GOT encourages fans to ‘Bleed For The Throne’

To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.

Netflix launches a speakeasy at SXSW Festival

To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.

Selfridges installs a face-scanning chocolate 3D model pop up. Featuring chocolate lollipops in Smooth Milk, Creamy White or Vegan Dark Belgian chocolate.

Tribe Talk #3

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Benefit collabs with Tonight Josephine for Galentine’s Day

Valentine’s Day comes but once a year and whether you’re single or in a relationship, Benefit want you to celebrate your girl gang the best way they know how. With cocktails galore and a masterclass from Benefit Cosmetics UK, full of their best makeup tips and tricks.

Mini makeovers to help prep for neon sign selfies and great music to dance the night away, Valentine’s Day has never been so fun!

FMCG

Get Lost in a Lagoon with Captain Morgan’s

Take a journey with the world’s most famous buccaneer, Captain Henry Morgan, and explore the Lost Lagoon (in Shepherd’s Bush). The fully immersive experience is ticketed at £20pp, including two drinks! The perfect idea for any rum-lovers this Valentine’s season.

Dunkin’ Donuts takes over Las Vegas chapel for Valentine’s Day

To celebrate the day of love, Dunkin’ Donuts took over a Vegas chapel and offered doughnut themed weddings for everyone. Complete with an exclusive Dunkin’ Donut bouquet for the ceremony, decorations all around the chapel and a Valentine’s themed menu, what isn’t to love?

Luxury / Beauty

Cora Pearl & Penhaligon’s team up

The Covent Garden based restaurant teamed up with the British perfume house Penhaligon’s for an evening of fragrance discovery. Creating a unique experience for guests to discover their signature scent, complete with a glass of fizz and canapés from Head Chef George Barson.

Free Sketches by Jessica Bird

Jessica Bird’s brightly coloured chalk, pastel and charcoal live drawings are infamous within the fashion industry. She has captured backstage activity and key looks from brands such as Delpozo, Huishan Zhang and Johnston’s of Elgin. This February she will be completing 15-minute portraits for free at the EDITION hotel between 6pm-8pm from the 15th-19th.

Lush Flowers takes over Oxford Street

In honour of Valentine’s Day, Lush have created a fresh flower pop-up in their Oxford Street store. From the 8th-15th February you will be able to pick up bouquets of flowers that are locally sourced, seasonal and responsibly packaged. What’s not to love about that?!

Entertainment

National ‘Paw-trait’ Gallery opens in Shoreditch

Facebook created a three-day exhibition in Shoreditch for our furry friends. It was created to promote a newly launched series and competition on Facebook Watch, the video-on-demand service. The World’s Most Amazing Dog series is encouraging owners to send in videos of their dogs doing something entertaining. The Facebook community will be tasked with voting for the overall winner.

Fox creates Walking Dead exhibition promoting new series

In order to promote the upcoming ninth series of The Walking Dead, Fox created an interactive exhibition in The Old Truman Brewery in Shoreditch. Featuring replica props from the show, actors in full zombie get-up and fan art. It was live on the 8th-9th February and created a huge buzz on social ahead of the first episode on the 11th.

Lego launch a clothes shop, without the clothes

An empty shop is launching in Eastcastle Street to promote Lego branded clothing, produced by Kabooki. The only way you will be able to see the clothes within the augmented-reality boutique is via Snapchat with a specific Snapcode. Consumers will be able to browse streetwear on Lego mannequins, as well as purchasing them through Snapchat with an integrated shopping service.

Is dating with your dog the new way to find love? Pet Pavilion hosted a speed dating event for dog-owners in The Market Place Restaurant in Chelsea for an evening of ‘fun and flirting’.

Tribe Talk #2

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

The Luna Cinema takes over The Natural History Museum

Over the course of 3 nights in February, the Luna Cinema is taking over the Natural History Museum for one of their most memorable viewings yet! Kicking off Valentine’s Day with a couple of classic romantics and some ‘Anti-Valentine’s’ films, there is something for everyone.

Don’t worry if you can’t make it, there will also be viewings in March of ‘Night At The Museum’… what better way to watch than in a real museum!

FMCG

Tabasco partners with Melissa Hemsley to promote wellness 

To promote the Tabasco Green Sauce and Veganuary, a wellness event was held at The Hoxton Hotel in Shoreditch on 27th January. It began with a 60 minute yoga class and was followed by a delicious brunch, where Melissa created 5 recipes that utilised the Tabasco Green Sauce in a tasty take on veganism. 

Fridge Raiders get on board with fitness resolutions

To help promote their ‘powered by protein’ message, Fridge Raiders are hosting a series of evening workout classes between 5th-8th February. Hosted by fitness influencer Emily Furey and supported by Dancing on Ice winner Jake Quickenden, they will be 45-minute sessions guaranteed to help get your fitness resolutions back on track.

Luxury / Beauty

Ariana Grande pops up in Covent Garden

For the launch of the multi-platinum recording artist’s new fragrance ‘CLOUD’, a pop-up shop in Covent Garden will be open from the 1st-2nd February. Free entry and a goodie bag for the first 1000 people is motivation enough to get down to 9-11 Shorts Gardens and visit the photo booth and cloud room!

Lush gets Naked

The Lush store in Manchester is the first in the UK to launch their fully Naked range of products. Everything in store will be free from plastic wrappings and bottles, building upon their existing range of plastic-free bars of shampoo, conditioner, deodorants, soap and toothpaste. Their employees rejoiced by baring all for one day only. Click the link for a cheeky surprise.

Etihad gave the gift of luxury holidays at Paddington Station

Etihad set up a ‘steam punk holiday machine’ that gave consumers the opportunity to win a range of prizes. From discounted holidays to an all expenses paid trip abroad, everyone was a winner when taking part.

Entertainment

The Lego Movie 2 creates a cafémade of Lego for launch

To help promote the launch of The Lego Movie 2, Warner Bros are creating a pop up experience at Observation Point on London’s South Bank; made of 50,000 Lego bricks. Inspired by ‘The Coffee Chain’, a café that features in both Lego Movie films, they will be serving free drinks and raising awareness, whilst soliciting donations for Unicef UK. It will be live on 1st & 2nd February.

Vice Media to create experiences with new division

Utilising their media contacts, partners and brands, Vice Media have created a 10-person team to focus on creating experiences. Under the name ‘Vice Experience’, they will handle all entertainment formats such as festivals and ticketed immersive experiences.

Tribe Talk #1

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Xfinity X1 takeover celebrates ‘Reality Week’ by creating a ‘Reality bar’

To promote itself as a destination for some of today’s most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar. 

“Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar. To access the new reality TV destination, which will include programming like MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes.

FMCG

Cadbury brings back Hunting Season for 2019

The “Hunt the White Creme Egg” integrated campaign will involve brand hacking other companies’ social media feeds, billboards, websites and live experiences by hiding a White Creme Egg somewhere in their advertising. They have also announced another experiential activity will be taking place soon!

Luxury / Beauty

Benefit & Chicken? 

Cosmetics brand Benefit and London-based fried chicken restaurant Mother Clucker are opening a pop-up in Shoreditch to promote a new eyeliner. 

An unusual pairing, but we’re all for multitasking.

Non-Alcoholic Cocktails and Yoga

Seedlip and Virgin Atlantic are creating a pop-up bar and wellness space for its Clubhouse guests at LAX, promoting the launch of their spirits being served across the airline’s flights.

Milk Makeup is Popping Up

Vegan US Make Up brand Milk Makeup is making its first appearance in the UK. A partnership with Glamour will see the brand create a pop up shop in Covent Garden on the 26th & 27th January. Showcasing the best of its range in preparation of it’s launch with Cult Beauty on the 28th January.

Entertainment

Paying homage to Laurel & Hardy

As part of the campaign to promote the release of ‘Stan & Ollie’, Absolute Radio hosted a comedy event with an array of comedians and comedy programming, including a branded comedy documentary called ‘Half the Money Each’.

Bud Light Festival scheduled to excite fans for the Super Bowl

Combining music and sport is something that Bud Light do well and they are launching their first Super Bowl Music Fest, taking place on the 3 days leading up, to get fans ready for the big event.