Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
To promote itself as a destination for some of today’s most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar.
“Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar. To access the new reality TV destination, which will include programming like MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes.
The “Hunt the White Creme Egg” integrated campaign will involve brand hacking other companies’ social media feeds, billboards, websites and live experiences by hiding a White Creme Egg somewhere in their advertising. They have also announced another experiential activity will be taking place soon!
Luxury / Beauty
Cosmetics brand Benefit and London-based fried chicken restaurant Mother Clucker are opening a pop-up in Shoreditch to promote a new eyeliner.
An unusual pairing, but we’re all for multitasking.
Seedlip and Virgin Atlantic are creating a pop-up bar and wellness space for its Clubhouse guests at LAX, promoting the launch of their spirits being served across the airline’s flights.
Vegan US Make Up brand Milk Makeup is making its first appearance in the UK. A partnership with Glamour will see the brand create a pop up shop in Covent Garden on the 26th & 27th January. Showcasing the best of its range in preparation of it’s launch with Cult Beauty on the 28th January.
As part of the campaign to promote the release of ‘Stan & Ollie’, Absolute Radio hosted a comedy event with an array of comedians and comedy programming, including a branded comedy documentary called ‘Half the Money Each’.
Combining music and sport is something that Bud Light do well and they are launching their first Super Bowl Music Fest, taking place on the 3 days leading up, to get fans ready for the big event.