Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Nars held an immersive experience that made visitors ‘blush’ at Old Truman Brewery
Last week East London saw an interactive experience described as a ‘sensorial playground’ from Nars pop up in the Old Truman Brewery. It was a three-day pop-up that was celebrating 20 years of its iconic blusher ‘Orgasm’.
Complete with five interactive rooms that were each dedicated to one of the five senses: including perfumed clouds of smoke, a latex balloon room and a merry go round photobooth.
Designed to make attendees feel happy, and a little bit turned on.
FMCG / Alcohol
PG Tips to host dairy-free afternoon tea events across UK
To help promote their ‘perfect with dairy-free’ tea variant, PG Tips are popping up in London, Liverpool and Bristol with the ‘afternoon free’ experience. Consumers will be given a completely dairy-free afternoon tea, with sandwiches, cakes, scones, and a bottomless teapot. Pop to Saucer & Spritz in London from 23rd-24th May and simply say “can I have the afternoon free?” upon arrival.
Krispy Kreme bring a sweet speakeasy to London
The doughnut giant are creating an American themed speakeasy on Great Portland Street, in a nod to their heritage from the States. With Motown music and old-school diner favourites such as Krispy Kreme Ice Kreme and Cherry Kreme milkshakes. Grab a piece of the action on 23rd – 24th May, tickets cost £5 and all proceeds go to Teenage Cancer Trust, click the link for tickets!
Luxury / Fashion / Beauty
Dior open Backstage Beauty Pop Up in LA
To help promote the launch of their Backstage line, Dior Beauty created a temporary boutique on Rodeo Drive. Complete with complimentary makeup application classes, 360 degree runway cameras that filmed attendees and sent straight to their smartphones. The pop up featured: foundation, primer, an eye pallete and a glow pallete from the collection that launches in June.
Crocs open interactive concept store in Shoreditch
The shoe brand well known for their classic clog style have developed the ‘Crocs out the Box’ concept store that is open from now until 30th July. Consumers will be able to purchase the clog in six colours and unleash their imagination with 3D printing limited-edition Jibbitz charms. Pop to Boxpark Shoreditch to get yourself a pair.
Entertainment / Technology
Airbnb partner with Spice Girls
Ahead of their World Tour, the Spice Girls have partnered up with Airbnb to give some lucky fans the chance to spend a night in their tour bus. Don’t be fooled, it isn’t their new tour bus but actually the one they used in 1997. You can rent the bus for 48 hours and experience a day in the life of a Spice Girl (complete with zebra carpeting). Bookings opened on 22nd May so zigazig ah over to the Airbnb website to book!
Men in Black give fans the chance to stay in their International Headquarters
With the upcoming fourth installment of the Men in Black series, Booking.com are offering fans the opportunity to spend a night in the International Headquarters from the film. Complete with props and decorations from the film, travellers will have the complete MIB experience with twists and turns, and of course, extra-terrestrials. Bookings can be made directly through the Booking.com website.
Amazon creates secret bookshop for the debut of Good Omens
To help with the debut launch of Amazon’s Original series Good Omens, they have created a secret bookshop in London. An immersive experience and exhibition that will be open to the public at 19 Greek Street, disguised as a Soho bookshop. Fans will get to explore set replicas and take on an escape room challenge. Catch it on 1st and 2nd June and grab tickets for the escape room here.
Deliveroo create a food festival complete with a hidden diner and tuk tuk rides. They are holding 5 festivals around the UK with live music, food and some hidden doorways – who knows where they could lead to. See it in Bristol, Leeds, Liverpool, London and Manchester between 15th June and 24th August.