Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Benefit collabs with Tonight Josephine for Galentine’s Day
Valentine’s Day comes but once a year and whether you’re single or in a relationship, Benefit want you to celebrate your girl gang the best way they know how. With cocktails galore and a masterclass from Benefit Cosmetics UK, full of their best makeup tips and tricks.
Mini makeovers to help prep for neon sign selfies and great music to dance the night away, Valentine’s Day has never been so fun!
Get Lost in a Lagoon with Captain Morgan’s
Take a journey with the world’s most famous buccaneer, Captain Henry Morgan, and explore the Lost Lagoon (in Shepherd’s Bush). The fully immersive experience is ticketed at £20pp, including two drinks! The perfect idea for any rum-lovers this Valentine’s season.
Dunkin’ Donuts takes over Las Vegas chapel for Valentine’s Day
To celebrate the day of love, Dunkin’ Donuts took over a Vegas chapel and offered doughnut themed weddings for everyone. Complete with an exclusive Dunkin’ Donut bouquet for the ceremony, decorations all around the chapel and a Valentine’s themed menu, what isn’t to love?
Luxury / Beauty
Cora Pearl & Penhaligon’s team up
The Covent Garden based restaurant teamed up with the British perfume house Penhaligon’s for an evening of fragrance discovery. Creating a unique experience for guests to discover their signature scent, complete with a glass of fizz and canapés from Head Chef George Barson.
Jessica Bird’s brightly coloured chalk, pastel and charcoal live drawings are infamous within the fashion industry. She has captured backstage activity and key looks from brands such as Delpozo, Huishan Zhang and Johnston’s of Elgin. This February she will be completing 15-minute portraits for free at the EDITION hotel between 6pm-8pm from the 15th-19th.
Lush Flowers takes over Oxford Street
In honour of Valentine’s Day, Lush have created a fresh flower pop-up in their Oxford Street store. From the 8th-15th February you will be able to pick up bouquets of flowers that are locally sourced, seasonal and responsibly packaged. What’s not to love about that?!
National ‘Paw-trait’ Gallery opens in Shoreditch
Facebook created a three-day exhibition in Shoreditch for our furry friends. It was created to promote a newly launched series and competition on Facebook Watch, the video-on-demand service. The World’s Most Amazing Dog series is encouraging owners to send in videos of their dogs doing something entertaining. The Facebook community will be tasked with voting for the overall winner.
Fox creates Walking Dead exhibition promoting new series
In order to promote the upcoming ninth series of The Walking Dead, Fox created an interactive exhibition in The Old Truman Brewery in Shoreditch. Featuring replica props from the show, actors in full zombie get-up and fan art. It was live on the 8th-9th February and created a huge buzz on social ahead of the first episode on the 11th.
Lego launch a clothes shop, without the clothes
An empty shop is launching in Eastcastle Street to promote Lego branded clothing, produced by Kabooki. The only way you will be able to see the clothes within the augmented-reality boutique is via Snapchat with a specific Snapcode. Consumers will be able to browse streetwear on Lego mannequins, as well as purchasing them through Snapchat with an integrated shopping service.
Is dating with your dog the new way to find love? Pet Pavilion hosted a speed dating event for dog-owners in The Market Place Restaurant in Chelsea for an evening of ‘fun and flirting’.