Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Ikea push sustainability message with the opening of their newest store in Greenwich.
They have created two remote-controlled giant toy boats that can clear rubbish from waterways. Named the ‘Good Ship Ikea’, it directly models a bath toy the retailer sells in stores.
Partnering with Creekside Education Trust in Deptford to tackle the important issue of plastic pollution, all of the rubbish collected will be used to build a sculpture that will feature at the Greenwich store. After the activity is completed the boats will be donated to the sustainability charity Hubbub.
FMCG
Krispy Kreme create ‘Magic in the Middle’ Pop Up
Krispy Kreme is popping up with a ‘jam-packed’ doughnut experience for free in Covent Garden. Launching 5 new flavours of their new Original Filled doughnuts range, attendees will be treated to tasting one of these new flavours through a ‘lucky dip’ porthole, along with some other exciting opportunities. Catch it at 5 Great Newport Street on the 8th and 9th March.
Luxury / Beauty
Wrangler create a 1970’s style pop-up
Launching the brand’s latest collection, Wrangler are creating a 1970’s themed pop-up to showcase their heritage. It resembles a recording studio where attendees can see the new range, alongside archived pieces. It will also feature a 360 immersive experience with holograms, musicians and actors paying homage to the brand’s colourful past. It is live from now until the 24th March on Brewer Street in London.
Anya Hindmarsh uses immersive art to promote new collection
The Weave Project was an interactive and immersive art installation in Brewer Street Car Park during the course of London Fashion Week. Artists collective Numen/For Use created The Tube, for visitors to climb through and explore the material being used in Anya Hindmarsh’s new Neeson collection. It was an innovative way to showcase the strength of the material used within the bags themselves.
Armani Box pop-up beauty shop launches in LA
Giorgio Armani have created a pop-up beauty box in Los Angeles to showcase their full range, including new launches of concealer and foundation. The shop features a virtual makeup application station and vending machine with iconic beauty products. It is open in West Hollywood until the 24th March, so catch it while you can!
Entertainment
GOT encourages fans to ‘Bleed For The Throne’
To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.
Netflix launches a speakeasy at SXSW Festival
To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.
Selfridges installs a face-scanning chocolate 3D model pop up. Featuring chocolate lollipops in Smooth Milk, Creamy White or Vegan Dark Belgian chocolate.