Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Glossier creates pop-up shop in Miami supporting LGBT+ rights
The beauty brand Glossier have created a unique pop-up shop in Miami’s fashionable area of Wynwood, renowned for its colourful murals. The perfect fit for this brand.
It is adorned with lamps, pastel pink walls, tropical plants and columns complete with the Glossier logo.
And alongside its beauty, there is a really profound reason for this shop; they are also selling a limited edition Glossier Miami keychain where all proceeds will go towards Lambda Legal, the largest legal defense organisation fighting for LGBT+ rights.
It looks good and does good, too!
FMCG / Alcohol
San Miguel bar experience at Somerset House Terrace
San Miguel brings taps, tapas and tunes to Somerset House’s Summer Series gigs and Film4 Summer Screen movie showings. It is set to become “London’s most sought after terrace bar” with five speciality beers inspired by cities all over the world. Opening on the 29th March, you won’t want to miss it!
Corona creates giant plastic wall at Ipanema Beach
Last year, Corona displayed their plastic ‘wave of waste’ in Old Street, London and this year they’ve gone one further by creating the wall on a beach itself. The plastic used in the installation was collected on Ipanema beach over three days, showcasing the issue with plastic waste increasing exponentially and effecting our beaches.
Luxury / Fashion / Beauty
Lush is hosting a weekend fundraiser in aid of the LGBTQ+ charity G(end)er Swap, to educate and celebrate gender non-conformity. They will be hosting a photo-booth, and pop-up retro clothes shop. Additionally, 100% of Lush’s Charity Pot hand and body lotion revenue will go to G(end)er Swap. Pop to Lush on Oxford Street on the 29th & 30th March if you want to do good to feel good!
Nike Air Max through the ages – an exhibition
Celebrating the infamous Nike Air Max from 2002 to 2010, Nike are showcasing the most iconic and rare editions of the popular trainers. Visitors will also have the opportunity to learn about each trainer on display, as well as experience and understand the history of the shoes and the brand. Catch it in Soho from 27th-31st March!
Entertainment / Technology
Sharing a similar ethos in supporting the community and their farmers, Co-op has been chosen to be the event’s retail partner. The pop-up store will be positioned in campsites spanning the event, selling festival essentials as well as food and drink. If you were lucky enough to get tickets, pop by and see what is on offer.
If you’re looking for something fun to do in East London, try out Otherworld for an immersive, mind-bending virtual reality experience. Complete with supernatural decor, 4D experiences and plenty of bars and restaurants. It’s not your usual Saturday night.