Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Selected festival attendees with iPhones were surprised with an ‘Airdrop’ photo of Donald Glover’s (aka Childish Gambino) new shoes he created in collaboration with adidas.
Anyone who received the photo and accepted were directed to a specific location in the festival, where they could claim their shoes.
The only catch was that they had to sign a contract to state that they would attend Childish Gambino’s set and wear the shoes all weekend.
This is extremely interesting and an innovative form of experiential that utilises existing technology in order to target the right audience.
FMCG / Alcohol
The alcohol brand have announced that they will be hosting a series of trade initiatives, consumer activations and social campaigns to celebrate The Negroni’s 100th birthday. The campaign, named N100, will begin in June with a week-long celebration aiming to highlight how the cocktail has impacted popular culture.
Bringing convenience and brand loyalty to the festival site, Amazon offered their locker service to attendees of Coachella. Gone were the troubles of forgotten items and essentials, festival-goers could order their items at the Coachella storefront and have them delivered straight to the festival.
Luxury / Fashion / Beauty
From 19th April – 29th September, consumers can experience a variety of complimentary activities at John Lewis Oxford Street such as: nail art; body art; festival make up; fitness classes; meditation and Filipino inspired food and drinks. With live music daily and performances from comedians, poets, magicians, dancers, drag acts and others, it is one not to miss!
The motor company brought their new E prototype car to the exhibit for attendees to revel at. Upon entry, visitors were greeted by an immersive visual and auditory experience, which represented the shift from the urban environment to a calming space. Showing off the latest tech that will help lower emissions in the future.
Entertainment / Technology
As part of the tech brand’s strategy to connect with millennials, they created an 11,000 sqft dome and HP Lounge at the California festival. Attendees could experience HP’s inking capabilities to create custom bandannas, toy with light designs in blackout photo booth and more.
WB are creating a two-storey pop-up to promote ‘Pokemon: Detective Pikachu’ in Covent Garden. On 3rd & 4th May, attendees will enter a bright yellow space to enjoy a cup of Pikachu coffee, tumeric latte or yellow bubble tea and attend a variety of workshops linked to the film. They are also offering karaoke sessions and nail art stands for all. It is all free to attend but you have to apply for tickets to the workshops.
Yakult staged a science themed AR experience at Waterloo Station to reinforce their Japanese heritage and the message that their product is backed up by scientific research. Focusing on the well-being and health impact that Yakult provide, they gave users a 30-second breathing experience to clear their minds.