Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.
Bombay Sapphire and Be At One come together to encourage kindness in the Capital
Earlier this month, Londoners were given the chance to step into a bright blue telephone box and broadcast a compliment through the giant headphones, in exchange for a cocktail voucher at Be At One. Celebrating four new bars opening, consumers could redeem their voucher in exchange for a blue-ticked Bombay Sapphire cocktail that includes edible blue paint flakes. “Give a compliment, get a cocktail.”
FMCG / Alcohol
Desperados no-mess house party
Desperados created the ultimate house party with no clean-up! Partnering with sustainable design studio, Gomi, the house was covered with material that allowed guests to run free and get creative with DIY paint refill stations, glow in the dark materials and balloons filled with paint, just waiting to be burst. The unique material will be recycled into speakers so that the party doesn’t have to end.
After the success of last year’s Aperol experience, it’s back this year with a twist: An Aperol lido including an Aperol waterfall! Complete with Fiat 500 hot tubs, orange slice inflatables and cocktail-glass shaped ball pit. What more could you want to cool down this summer?
Luxury / Fashion / Beauty
In celebration of American Mother’s Day, Tiffany curated a pop-up dining experience. “Our flagship in Beverly Hills provided the perfect opportunity to introduce the brand’s first pop-up dining experience, and its unique execution speaks to the wit and creativity of Tiffany for our clients in this important market,” Tiffany & Co. chief artistic officer Reed Krakoff told WWD in a prepared statement.
As part of their ‘Converse re-imagined’ campaign, the footwear brand has opened a pop-up in partnership with Browns, their latest collaborator. The pop-up includes stylists, music, workshops and talks with the designers.
Entertainment / Technology
75% of men have little or no idea how to operate the domestic appliances they have at home.
Samsung gives a humorous twist to this statistic by creating modernised versions of world-famous sculptures. Michelangelo’s David takes charge of the weekly wash while Rodin’s The Thinker is deep in thought, pondering how to operate a washing machine. Each statue took a six-strong design team two months to create and they have been installed around central London.
Spotify MEMEs its playlist in billboard campaign
Showcasing they have music for every mood, Spotify have launched a new global billboard campaign proving just how relatable they are to a young audience.
Using popular meme concepts like the ‘Me, Also Me’ format, which exposes contrastingly different versions of a person, they have used examples such as aspiring to be an early bird despite always going to bed late at night.
To promote Propercorn’s 8 flavours of popcorn, a branded cement mixer coined the ‘Propermixer’ is on tour, distributing over 150,000 samples. The vehicle is a nod to the re-purposed cement mixer brand, co-founder Cassandra Stavrou once used to coat popcorn in her mother’s kitchen.