Ater months of research and development coca cola were undertaking their biggest product launch in the uk for over a decade.
To support the launch of coca cola zero sugar at camden beach by creating trial opportunities that celebrated the new and improved flavour.
Create a pop-up coke zero sugar beach hut photo booth in which visitors could capture their first taste in a delicious animated gif.
While they hung out with their friends, enjoying perfectly served beverages in the sunshine, consumers could share their animated gifs via #tastethefeeling. winners were then selected at random to appear on the screen and scoop coca-cola zero sugar beach themed prizes.
54,000 coca cola zero sugar samples, 137% over target.