Tribe Talk #5

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Next launches launderette activity to help shoppers find their perfect pair of jeans.

The pop-up, titled ‘Happy Go Denim’, had Next’s ‘denim experts’ on site to help consumers find a style that suits them best.

Working with Bauer Media’s Grazia to pick out favourites from the denim collection, the magazine’s editors offered shoppers style advice for each pair of jeans.

They were also given the opportunity to customise their purchase with the option of embroidery right there and then!

The activity took place in Manchester at the beginning of March.

FMCG / Alcohol

Peanut Butter cafe hits Boxpark in Shoreditch

To assist with the launch of Meridian Foods newest peanut butter variant, ‘Rich Roast’, the brand is launching a peanut butter cafe for one weekend only. From 15th – 17th March, visitors will be able to receive a free peanut butter flavoured coffee and cookie, in return for sharing content on social media. They will also receive a jar of the new flavour to take home.

Luxury / Fashion / Beauty

The Body Shop brings female empowerment to the masses

To celebrate International Women’s Day, The Body Shop launched a series of talks at the Truman Brewery on Brick Lane discussing all things equality, activism, female empowerment and self-care. Titled the ‘Celebrate She’ weekend, they put a focus on their Shea Butter range with the hashtag #CareWithShea. The event took place across the weekend after IWD on 9th & 10th March.

Vans hosts girls skate camps across the globe

Supporting their newest campaign, ‘This Is Off The Wall’ launched on the 8th March, Vans hosted a series of girls skate camp events all across the world. Celebrating the growing popularity of skateboarding along with some bad-ass females they are representing as part of the campaign.

New Balance creates pub for runners

Combining two things Brits love the most, New Balance are giving runners the opportunity to cash in miles for pints of beer. The Runaway has been set up in London for runners to celebrate their training. Miles are recorded through fitness app ‘Strava’ and converted into currency using a ‘Runaway Card’, that can be added to Apple and Google Wallet Passes. The miles are the only currency accepted at the pub.

Entertainment / Technology

The Linked Inn pops up in Shoreditch

To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.

Three set up temporary tattoo parlour

To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.

Penguin opens pop-up shop dedicated to Classics

The book publisher is opening its first ever pop-up shop later this month in Bethnal Green. They are collaborating with the National Literary Trust to allow visitors to peruse copies of literary classics and attend a series of events and workshops. Pop by from 24th-31st March to explore the 1,257 books on offer.

An interactive art experience based around sustainable food practices is popping up in Peckham. The food itself is ‘art’ and everything within the cafe is art and food related, from the crockery to the chairs. Pop to Tender Touches from 17th May – 30th June 2019 to experience the ‘art cafe’.

Tribe Talk #4

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Ikea push sustainability message with the opening of their newest store in Greenwich.

They have created two remote-controlled giant toy boats that can clear rubbish from waterways. Named the ‘Good Ship Ikea’, it directly models a bath toy the retailer sells in stores.

Partnering with Creekside Education Trust in Deptford to tackle the important issue of plastic pollution, all of the rubbish collected will be used to build a sculpture that will feature at the Greenwich store. After the activity is completed the boats will be donated to the sustainability charity Hubbub.

FMCG

Krispy Kreme create ‘Magic in the Middle’ Pop Up

Krispy Kreme is popping up with a ‘jam-packed’ doughnut experience for free in Covent Garden. Launching 5 new flavours of their new Original Filled doughnuts range, attendees will be treated to tasting one of these new flavours through a ‘lucky dip’ porthole, along with some other exciting opportunities. Catch it at 5 Great Newport Street on the 8th and 9th March.

Luxury / Beauty

Wrangler create a 1970’s style pop-up

Launching the brand’s latest collection, Wrangler are creating a 1970’s themed pop-up to showcase their heritage. It resembles a recording studio where attendees can see the new range, alongside archived pieces. It will also feature a 360 immersive experience with holograms, musicians and actors paying homage to the brand’s colourful past. It is live from now until the 24th March on Brewer Street in London.

Anya Hindmarsh uses immersive art to promote new collection

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The Weave Project was an interactive and immersive art installation in Brewer Street Car Park during the course of London Fashion Week. Artists collective Numen/For Use created The Tube, for visitors to climb through and explore the material being used in Anya Hindmarsh’s new Neeson collection. It was an innovative way to showcase the strength of the material used within the bags themselves.

Armani Box pop-up beauty shop launches in LA

Giorgio Armani have created a pop-up beauty box in Los Angeles to showcase their full range, including new launches of concealer and foundation. The shop features a virtual makeup application station and vending machine with iconic beauty products. It is open in West Hollywood until the 24th March, so catch it while you can!

Entertainment

GOT encourages fans to ‘Bleed For The Throne’

To honour the launch of season 8 of Game of Thrones, HBO have partnered with American Red Cross to encourage fans to prove their ‘devotion’ to the series by donating blood to help end blood shortages around the world. Every participant will receive an exclusive t-shirt with ‘Bleed For The Throne’ on it and those taking part before 17th March will get the chance to win a trip to the season 8 world premiere in New York.

Netflix launches a speakeasy at SXSW Festival

To celebrate the premiere of ‘The Highwaymen’ being launched on Netflix in the US, they have created an immersive ‘speakeasy’ bar at the SXSW Festival in Texas. Visitors will be transported to 1934 with RFID bands to access different areas with gambling stations, music performances, photo opportunities and a general store.

Selfridges installs a face-scanning chocolate 3D model pop up. Featuring chocolate lollipops in Smooth Milk, Creamy White or Vegan Dark Belgian chocolate.

Tribe Talk #3

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Benefit collabs with Tonight Josephine for Galentine’s Day

Valentine’s Day comes but once a year and whether you’re single or in a relationship, Benefit want you to celebrate your girl gang the best way they know how. With cocktails galore and a masterclass from Benefit Cosmetics UK, full of their best makeup tips and tricks.

Mini makeovers to help prep for neon sign selfies and great music to dance the night away, Valentine’s Day has never been so fun!

FMCG

Get Lost in a Lagoon with Captain Morgan’s

Take a journey with the world’s most famous buccaneer, Captain Henry Morgan, and explore the Lost Lagoon (in Shepherd’s Bush). The fully immersive experience is ticketed at £20pp, including two drinks! The perfect idea for any rum-lovers this Valentine’s season.

Dunkin’ Donuts takes over Las Vegas chapel for Valentine’s Day

To celebrate the day of love, Dunkin’ Donuts took over a Vegas chapel and offered doughnut themed weddings for everyone. Complete with an exclusive Dunkin’ Donut bouquet for the ceremony, decorations all around the chapel and a Valentine’s themed menu, what isn’t to love?

Luxury / Beauty

Cora Pearl & Penhaligon’s team up

The Covent Garden based restaurant teamed up with the British perfume house Penhaligon’s for an evening of fragrance discovery. Creating a unique experience for guests to discover their signature scent, complete with a glass of fizz and canapés from Head Chef George Barson.

Free Sketches by Jessica Bird

Jessica Bird’s brightly coloured chalk, pastel and charcoal live drawings are infamous within the fashion industry. She has captured backstage activity and key looks from brands such as Delpozo, Huishan Zhang and Johnston’s of Elgin. This February she will be completing 15-minute portraits for free at the EDITION hotel between 6pm-8pm from the 15th-19th.

Lush Flowers takes over Oxford Street

In honour of Valentine’s Day, Lush have created a fresh flower pop-up in their Oxford Street store. From the 8th-15th February you will be able to pick up bouquets of flowers that are locally sourced, seasonal and responsibly packaged. What’s not to love about that?!

Entertainment

National ‘Paw-trait’ Gallery opens in Shoreditch

Facebook created a three-day exhibition in Shoreditch for our furry friends. It was created to promote a newly launched series and competition on Facebook Watch, the video-on-demand service. The World’s Most Amazing Dog series is encouraging owners to send in videos of their dogs doing something entertaining. The Facebook community will be tasked with voting for the overall winner.

Fox creates Walking Dead exhibition promoting new series

In order to promote the upcoming ninth series of The Walking Dead, Fox created an interactive exhibition in The Old Truman Brewery in Shoreditch. Featuring replica props from the show, actors in full zombie get-up and fan art. It was live on the 8th-9th February and created a huge buzz on social ahead of the first episode on the 11th.

Lego launch a clothes shop, without the clothes

An empty shop is launching in Eastcastle Street to promote Lego branded clothing, produced by Kabooki. The only way you will be able to see the clothes within the augmented-reality boutique is via Snapchat with a specific Snapcode. Consumers will be able to browse streetwear on Lego mannequins, as well as purchasing them through Snapchat with an integrated shopping service.

Is dating with your dog the new way to find love? Pet Pavilion hosted a speed dating event for dog-owners in The Market Place Restaurant in Chelsea for an evening of ‘fun and flirting’.

Tribe Talk #2

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

The Luna Cinema takes over The Natural History Museum

Over the course of 3 nights in February, the Luna Cinema is taking over the Natural History Museum for one of their most memorable viewings yet! Kicking off Valentine’s Day with a couple of classic romantics and some ‘Anti-Valentine’s’ films, there is something for everyone.

Don’t worry if you can’t make it, there will also be viewings in March of ‘Night At The Museum’… what better way to watch than in a real museum!

FMCG

Tabasco partners with Melissa Hemsley to promote wellness 

To promote the Tabasco Green Sauce and Veganuary, a wellness event was held at The Hoxton Hotel in Shoreditch on 27th January. It began with a 60 minute yoga class and was followed by a delicious brunch, where Melissa created 5 recipes that utilised the Tabasco Green Sauce in a tasty take on veganism. 

Fridge Raiders get on board with fitness resolutions

To help promote their ‘powered by protein’ message, Fridge Raiders are hosting a series of evening workout classes between 5th-8th February. Hosted by fitness influencer Emily Furey and supported by Dancing on Ice winner Jake Quickenden, they will be 45-minute sessions guaranteed to help get your fitness resolutions back on track.

Luxury / Beauty

Ariana Grande pops up in Covent Garden

For the launch of the multi-platinum recording artist’s new fragrance ‘CLOUD’, a pop-up shop in Covent Garden will be open from the 1st-2nd February. Free entry and a goodie bag for the first 1000 people is motivation enough to get down to 9-11 Shorts Gardens and visit the photo booth and cloud room!

Lush gets Naked

The Lush store in Manchester is the first in the UK to launch their fully Naked range of products. Everything in store will be free from plastic wrappings and bottles, building upon their existing range of plastic-free bars of shampoo, conditioner, deodorants, soap and toothpaste. Their employees rejoiced by baring all for one day only. Click the link for a cheeky surprise.

Etihad gave the gift of luxury holidays at Paddington Station

Etihad set up a ‘steam punk holiday machine’ that gave consumers the opportunity to win a range of prizes. From discounted holidays to an all expenses paid trip abroad, everyone was a winner when taking part.

Entertainment

The Lego Movie 2 creates a cafémade of Lego for launch

To help promote the launch of The Lego Movie 2, Warner Bros are creating a pop up experience at Observation Point on London’s South Bank; made of 50,000 Lego bricks. Inspired by ‘The Coffee Chain’, a café that features in both Lego Movie films, they will be serving free drinks and raising awareness, whilst soliciting donations for Unicef UK. It will be live on 1st & 2nd February.

Vice Media to create experiences with new division

Utilising their media contacts, partners and brands, Vice Media have created a 10-person team to focus on creating experiences. Under the name ‘Vice Experience’, they will handle all entertainment formats such as festivals and ticketed immersive experiences.

Tribe Talk #1

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Xfinity X1 takeover celebrates ‘Reality Week’ by creating a ‘Reality bar’

To promote itself as a destination for some of today’s most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar. 

“Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar. To access the new reality TV destination, which will include programming like MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes.

FMCG

Cadbury brings back Hunting Season for 2019

The “Hunt the White Creme Egg” integrated campaign will involve brand hacking other companies’ social media feeds, billboards, websites and live experiences by hiding a White Creme Egg somewhere in their advertising. They have also announced another experiential activity will be taking place soon!

Luxury / Beauty

Benefit & Chicken? 

Cosmetics brand Benefit and London-based fried chicken restaurant Mother Clucker are opening a pop-up in Shoreditch to promote a new eyeliner. 

An unusual pairing, but we’re all for multitasking.

Non-Alcoholic Cocktails and Yoga

Seedlip and Virgin Atlantic are creating a pop-up bar and wellness space for its Clubhouse guests at LAX, promoting the launch of their spirits being served across the airline’s flights.

Milk Makeup is Popping Up

Vegan US Make Up brand Milk Makeup is making its first appearance in the UK. A partnership with Glamour will see the brand create a pop up shop in Covent Garden on the 26th & 27th January. Showcasing the best of its range in preparation of it’s launch with Cult Beauty on the 28th January.

Entertainment

Paying homage to Laurel & Hardy

As part of the campaign to promote the release of ‘Stan & Ollie’, Absolute Radio hosted a comedy event with an array of comedians and comedy programming, including a branded comedy documentary called ‘Half the Money Each’.

Bud Light Festival scheduled to excite fans for the Super Bowl

Combining music and sport is something that Bud Light do well and they are launching their first Super Bowl Music Fest, taking place on the 3 days leading up, to get fans ready for the big event.