Tribe Talk #2

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

The Luna Cinema takes over The Natural History Museum

Over the course of 3 nights in February, the Luna Cinema is taking over the Natural History Museum for one of their most memorable viewings yet! Kicking off Valentine’s Day with a couple of classic romantics and some ‘Anti-Valentine’s’ films, there is something for everyone.

Don’t worry if you can’t make it, there will also be viewings in March of ‘Night At The Museum’… what better way to watch than in a real museum!

FMCG

Tabasco partners with Melissa Hemsley to promote wellness 

To promote the Tabasco Green Sauce and Veganuary, a wellness event was held at The Hoxton Hotel in Shoreditch on 27th January. It began with a 60 minute yoga class and was followed by a delicious brunch, where Melissa created 5 recipes that utilised the Tabasco Green Sauce in a tasty take on veganism. 

Fridge Raiders get on board with fitness resolutions

To help promote their ‘powered by protein’ message, Fridge Raiders are hosting a series of evening workout classes between 5th-8th February. Hosted by fitness influencer Emily Furey and supported by Dancing on Ice winner Jake Quickenden, they will be 45-minute sessions guaranteed to help get your fitness resolutions back on track.

Luxury / Beauty

Ariana Grande pops up in Covent Garden

For the launch of the multi-platinum recording artist’s new fragrance ‘CLOUD’, a pop-up shop in Covent Garden will be open from the 1st-2nd February. Free entry and a goodie bag for the first 1000 people is motivation enough to get down to 9-11 Shorts Gardens and visit the photo booth and cloud room!

Lush gets Naked

The Lush store in Manchester is the first in the UK to launch their fully Naked range of products. Everything in store will be free from plastic wrappings and bottles, building upon their existing range of plastic-free bars of shampoo, conditioner, deodorants, soap and toothpaste. Their employees rejoiced by baring all for one day only. Click the link for a cheeky surprise.

Etihad gave the gift of luxury holidays at Paddington Station

Etihad set up a ‘steam punk holiday machine’ that gave consumers the opportunity to win a range of prizes. From discounted holidays to an all expenses paid trip abroad, everyone was a winner when taking part.

Entertainment

The Lego Movie 2 creates a cafémade of Lego for launch

To help promote the launch of The Lego Movie 2, Warner Bros are creating a pop up experience at Observation Point on London’s South Bank; made of 50,000 Lego bricks. Inspired by ‘The Coffee Chain’, a café that features in both Lego Movie films, they will be serving free drinks and raising awareness, whilst soliciting donations for Unicef UK. It will be live on 1st & 2nd February.

Vice Media to create experiences with new division

Utilising their media contacts, partners and brands, Vice Media have created a 10-person team to focus on creating experiences. Under the name ‘Vice Experience’, they will handle all entertainment formats such as festivals and ticketed immersive experiences.

Tribe Talk #1

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

Xfinity X1 takeover celebrates ‘Reality Week’ by creating a ‘Reality bar’

To promote itself as a destination for some of today’s most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar. 

“Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar. To access the new reality TV destination, which will include programming like MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes.

FMCG

Cadbury brings back Hunting Season for 2019

The “Hunt the White Creme Egg” integrated campaign will involve brand hacking other companies’ social media feeds, billboards, websites and live experiences by hiding a White Creme Egg somewhere in their advertising. They have also announced another experiential activity will be taking place soon!

Luxury / Beauty

Benefit & Chicken? 

Cosmetics brand Benefit and London-based fried chicken restaurant Mother Clucker are opening a pop-up in Shoreditch to promote a new eyeliner. 

An unusual pairing, but we’re all for multitasking.

Non-Alcoholic Cocktails and Yoga

Seedlip and Virgin Atlantic are creating a pop-up bar and wellness space for its Clubhouse guests at LAX, promoting the launch of their spirits being served across the airline’s flights.

Milk Makeup is Popping Up

Vegan US Make Up brand Milk Makeup is making its first appearance in the UK. A partnership with Glamour will see the brand create a pop up shop in Covent Garden on the 26th & 27th January. Showcasing the best of its range in preparation of it’s launch with Cult Beauty on the 28th January.

Entertainment

Paying homage to Laurel & Hardy

As part of the campaign to promote the release of ‘Stan & Ollie’, Absolute Radio hosted a comedy event with an array of comedians and comedy programming, including a branded comedy documentary called ‘Half the Money Each’.

Bud Light Festival scheduled to excite fans for the Super Bowl

Combining music and sport is something that Bud Light do well and they are launching their first Super Bowl Music Fest, taking place on the 3 days leading up, to get fans ready for the big event.